The design of the digital artworks will feature various aspects of living showcasing local culture and traditions. Chris Fung, Chief Client and Marketing Officer of Sun Life Hong Kong Limited, said, "We will launch an exclusive NFT collection themed around '130 th anniversary' and ' Hong Kong' that will be co-created with Yobe, a local illustrator. We are thrilled to celebrate our special moment and share our joy with our stakeholders through the creation of this NFT collection."įollowed by the new branding campaign "Change Into a Happier You", Sun Life Hong Kong continues to celebrate the milestone through the launch of its first NFT collection. 2022 marks the 130 th anniversary of Sun Life Hong Kong. Clement Lam, Chief Executive Officer (right) and Chris Fung, Chief Client and Marketing Officer (left) of Sun Life Hong Kong Limited.Ĭlement Lam, Chief Executive Officer of Sun Life Hong Kong Limited, said, "Digital innovation creates new possibilities and changes our lives in often unexpected ways, and we always strive to stay ahead by enhancing the experience journey of our clients and advisors using digital technology. Sun Life Hong Kong will launch its first NFT project, marking its 130th anniversary.
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